Online Class

Op-Eds and Opinion Essays That Drive Change

Reach readers beyond the algorithm. Influence public conversation. Use your voice to make an impact.

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You have something to say.

But social media isn’t cutting it.

Your posts disappear.
Your message gets buried.
And the people who actually need to hear your perspective never see it.

If you want to:

• Establish your expertise
• Advocate for a cause you care about
• Hold decision-makers accountable
• Reach audiences outside your existing network

Then it’s time to write for the opinion pages.

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✍️ This workshop will show you how

In this live, interactive online workshop, you’ll learn how to turn your ideas into compelling op-eds and guest essays that get published and get read.

You don’t need to be a professional writer.
You just need a point of view.

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💡 What you’ll walk away with

By the end of this workshop, you will:

✔ Learn the difference between a letter to the editor and an op-ed
✔ Develop a strong, timely op-ed idea rooted in your lived experience or professional expertise
✔ Write a compelling opening paragraph that hooks readers
✔ Learn what opinion editors are actually looking for
✔ Avoid common mistakes that get submissions ignored
✔ Understand how to pitch and place your piece in the right outlets
✔ Gain the confidence to share your voice publicly and effectively

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🔥 Why op-eds?

Op-eds are one of the most accessible ways to:

• Build credibility and authority
• Influence public opinion
• Shape conversations in your community
• Reach readers beyond your social media following

This is how ideas move.
This is how change begins.

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👩‍🏫 Meet Your Instructor

Bonnie Jean Feldkamp is an award-winning syndicated columnist and speaker who helps people turn their lived experience and expertise into influential public writing. Her work often explores community issues, including land conservation and social justice, and demonstrates how personal stories can shape broader conversations.

In her TEDx Talk, Contempt Versus Connection in Online Communication, she explores how we can foster more meaningful, productive dialogue an approach that informs her teaching and writing.

She has presented for the ACLU, The University of Louisville’s Community Engagement Faculty Fellowship, the Writer’s Digest Annual Conference, the Erma Bombeck Writers’ Workshop and more. Bonnie Jean is known for her practical approach to helping nontraditional writers get published and make an impact.

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🎯 Who this is for

This workshop is for you if you are:

• A professional or expert who wants to build authority
• An advocate or organizer who wants to influence change
• A community member with lived experience, who is impacted by policy, or offers a perspective that deserves to be heard
• Someone who’s tired of shouting into the void online

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🚀 Ready to use your voice?

Stop waiting for the algorithm to work in your favor.
Start reaching the audiences who matter.

Your perspective matters.
Your experience matters.
And there are people who need to hear what you have to say.

This workshop will show you how to reach them.