The Art of the Story
About this Event
Why do some events get media coverage and others don’t?
The answer lies in the story.
If you send a press release that just lists logistics it will wind up as a calendar listing. But, if you send a story that exemplifies the significance of your event… viola! You have potential news coverage.
Jill E. Dunne, Director of Marketing and Communications at Cincinnati Art Museum, will dig deeper with our expert, award-winning panelists. The Cincinnati chapters of the Society of Professional Journalists and the Public Relations Society of America have teamed up to provide this program that will improve your media relations efforts.
During this one-hour session, you’ll learn:
- Tips to develop the “why” of your events to build a story
- How award-winning pros are earning media coverage
- The secrets to painting a picture with your media pitch
- What content reporters, editors and producers truly find valuable
Thursday, February 18
12:00 – 1:00 p.m.
The registration deadline is 5:00 p.m. on Wednesday, February 17. This is also the deadline to cancel and receive a refund.
ABOUT OUR PANEL
MODERATOR: Jill E. Dunne
Bonnie Jean Feldkamp
Allison A.B. Schroeder, APR